MenaBev

The challenge

MenaBev, based in Jeddah, is the leading bottling operator in the Middle East and North Africa (MENA) region. The company’s MEGA Plant is one of the largest PepsiCo bottling plants globally, covering 300,000 square meters. Responding to changing market needs, MenaBev called on Sidel’s expertise to convert two Combi PET lines to deliver three new-look Aquafina formats and four new Carolina formats.

The solution

Sidel worked closely with MenaBev to convert two Combi PET lines in just one week respectively. Sidel's engineers effectively optimised the workflow, resulting in improved production performance. Additionally, Sidel utilised its expertise in packaging design to support MenaBev in the design process for Aquafina advising on the technicalities of creating a new bottle for this recognisable brand. The technical development of the new design included a full feasibility study, laboratory checks and performance tests on the stretch blow-moulding process.

The outcome

Sidel and MenaBev worked closely together, ensuring the smooth delivery of the projects. Sidel improved the Aquafina line's speed to 60,000 bottles per hour (bph), while the Carolina line has maintained its optimised speed of 48,000 bph. The partnership provided high performance and a good consumer experience while strengthening the company’s commitment to sustainability. The quick, efficient and sustainable transition resulted in improved line performance, with deliverables including a new lightweight design for the iconic Aquafina brand.

"Our ability to adapt and convert existing Sidel lines enables customers such as MenaBev to rapidly respond to global changes and market needs. Sidel is proud to have been able to utilise its expertise in packaging design to support with the technicalities of creating a new bottle for this recognisable brand."

Karim Abdel Wahed

Service Manager at Sidel

Orkla Foods, a market leader in ketchup, sauces, and dressings, adopted Sidel’s ultra clean ambient Combi technology to to increase its production capacity and cost efficiency while reducing its environmental impact.

Sidel has successfully installed its first high-speed PET water packaging line in Baghdad as part of a greenfield project for the Iraqi National Company for industrial food (Iraqi National for Food).