Oman Refreshment Company 2020

The challenge

Established in 1974 and currently employing more than 900 people, ORC is one of the pioneers and market leaders in the Omani manufacturing sector. A franchisee of PepsiCo International, the company’s headquarters are located in Al Ghubra and it operates in different food and beverage sectors. The company was expanding its manufacturing and distribution capabilities to meet growing demand for its products and also to respond to diverse consumer preferences. To maintain market share and adapt to healthier consumer habits, ORC approached Sidel to launch three new PET bottle formats (0.25l, 1l and 1.5l).

The solution

ORC has operated a Sidel Matrix™ Combi12 line since 2015 and Sidel’s project was to adapt this very same line. When the order was received, a 14-week lead time was established to meet the market launch date. The key to success was therefore seamless planning and execution. As a complete solution provider, Sidel achieved its goal by leveraging its expertise in production and closely cooperating with suppliers. From shipping to execution, approximately 15 experts from Sidel participated in the project. To ensure smooth operation, the original line efficiency was inspected by Sidel’s team before site execution. With consultancy from Sidel, some adjustments were made and Sidel was supported by the best logistics and third party equipment suppliers to accelerate progress. ORC also played a crucial role by providing full in-house support from the maintenance and warehousing teams to ensure that all activities went to plan. In spite of tight time constraints, Sidel displayed close teamwork, liaising with both the partners and its customer.

The outcome

A flexible approach to project execution, together with ongoing support from the product division to reduce the equipment lead time were the key factors contributing to an overall well planned and executed service project. Sidel finished the line conversion project at the end of August 2019, allowing ORC to fulfil its market commitment. Moreover, the rated speed of the filler on each format was increased: 0.25l – 24,000 bottles per hour (bph), 1l – 22,500 bph and 1.5l – 22,000 bph. The project was completed in record time and new package sizes were launched onto the market, with the production line proving to be highly efficient

"“Sidel’s challenge was to finish the project within a very tight schedule. Sidel took swift action in manufacturing the required adaptation kits then shipping them in the fastest lead time possible. Installation, testing, and commissioning are the most challenging activities of the project wherein Sidel was able to excel by sending the best team.”"

Youssef Ezzikhe

CEO at ORC

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